01 · The question
Wan More started with a question that sounds simple and turned out not to be: what's actually in this bag?
Where it started
We didn't set out to re-invent pet food.
02 · The reality
We were cat owners first. We read the labels. We Googled the ingredients. We found things we couldn't pronounce sitting above things that should have been first. We found "chicken flavour" where there should have been chicken. We found kidney disease rates in cats climbing alongside the decades-long dominance of grain-heavy, heat-extruded kibble.
03 · The mission
We're based in Penang. We believe Malaysian cats deserve the same standard as cats anywhere else in the world. So we built it here — formulated to New Zealand and AAFCO standards, manufactured in a facility with seven independent certifications, and sold with every ingredient listed, explained, and percentaged on the bag.
04 · The commitment
We ate the kibble ourselves before selling it. That's where the commitment starts.
Why we slow bake at 90°C
What goes in actually makes it to the bowl.
Most kibbles are made using high-heat extrusion — over 180°C — which strips away natural nutrients and flavours. We slow-bake at a gentle 90°C to preserve the integrity of proteins, vitamins, and minerals. What goes into the oven actually makes it to the bowl.
44% fresh chicken. 22% chicken meal. 5% liver. 85% total animal protein. No added grains. No fillers. Phosphorus ≥0.8%. Taurine ≥0.2%. Chicory root prebiotic for gut health.
Kidney disease is the most common long-term health issue in cats, and diet is a significant factor. Every formula decision we make reflects that.
Wan More
Proudly Malaysian
Independently verified
Seven certifications. Zero self-declared.
None claimed. All on the bag. All checkable.
AAFCO Complete
Formulated to meet AAFCO nutritional standards — complete and balanced for all life stages. Not a claim. A verified commitment.
Halal Certified
Every ingredient, every batch. Independently verified halal — not self-declared.
HACCP
Hazard Analysis Critical Control Points — food safety risks identified and controlled at every production point.
FSSC 22000
Food Safety System Certification — ISO-based standard covering the full food production chain.
ISO 22000
Food Safety Management Systems — full supply chain traceability from raw ingredient to finished product.
ISO 9001
Quality Management Systems — consistency and accountability across every production run.
BRCS
British Retail Consortium Global Standard — supply chain quality and food safety verified to international retail standards.
What we protect
Real food. Clear labels. Visible proof.
Human-Grade
We ate it first
Our founders ate the kibble to prove it. If it isn't good enough for us, it isn't good enough for your cat. Human-grade standards start here.Real Ingredients
What's on the bag is in the bowl
44% fresh chicken. 22% chicken meal. 5% liver. 85% animal protein. No grains, no mystery meals. Every ingredient visible to the naked eye.Malaysian Made
Local excellence, global standards
Formulated to New Zealand and AAFCO standards. Manufactured in Malaysia with seven independent certifications — none self-declared.Ready to try?
Let your cat decide.
One trial pack. Enough for several meals. Free shipping. Ships within 2 days. No account required.